Slim & Strong Smoothie Mix & products
Startup Investor Opportunity
To become an investor, please contact David Henderson at (334) 421-1609 or contactus@americanhealthfit.com
Purpose and Mission
In this country and especially in the South, our fellow Americans are dying by the millions from preventable diseases, and are only being treated by lifelong prescription medications that also progressively debilitate the body’s organs and create other diseases and side effects. By the addition of just 1 Slim & Strong Smoothie per day that provides over 30 fruit & vegetable extracts, 10 g/protein, 5g/double sourced fiber, and over 100 million C.F.U. of probiotics, all for just $22.50-$34.50 per month plus shipping & handling, people can transform their health, immune systems and waistlines tremendously through this product and countless lives can be saved or improved.
Founder’s Experience
My name is David Henderson and I have worked in fitness for 14 years, in personal training for 12 years, in group fitness for 10 years, and over the last 11 years, I have helped hundreds of people in Macon County to lose a total of over 10,000 lbs from my health and fitness programs. I created programs at 15 locations countywide, including the creation of the current Tuskegee University Faculty, Staff and Student Fitness and Recreation Center in 2007, of which my company managed and staffed until 2012. From 2013-2015, I was a City Parks & Recreation Coordinator and I have operated every local youth sports league offered by the City, in addition to also refereeing every sport offered in the city. I am currently pursuing a certification in diet planning and have recently added a health store to the operations at my fitness center, Time For A Change Fitness. www.tfacgym.webs.com
Business Overview
Slim & Strong Smoothie Mix
Product market - Smoothies have been growing extremely popular worldwide, especially over the last decade, as many fresh smoothie chains have arisen, however Slimfast and Carnation are the primary smoothie mixes that are sold in stores with little competition.
Comparison to competition – The problems with fresh fruit and vegetables smoothies are the high sugar content of the fruit and the high cost overall, as well as the fact that they must be made fresh and consumed quickly. Many powdered smoothie mixes are offered online, but I have not found one that offers fruit, vegetables, protein, and fiber at an affordable price to the average income level.
Our competitive advantage - Powder based smoothies contain the same powerful nutrients, but with much less sugar content, and much more convenience, as you can take them to go and then add water anytime to make a smoothie when and wherever you want by simply adding water or another beverage. Our name, “Slim & Strong” is unique and more catchy, and our product is not milk based like Slimfast and Carnation, does not contain aspartame, and is cross promoted through American Health & Fitness Network, a growing national network of health and fitness professionals.
Current product manufacturing – This product is made by bulk purchasing the contents (fruit powder, vegetable powder, protein powder, fiber powder, natural flavoring packets, Stevia for sweetener) and mixing them by hand, made at an average of 1 per minute or 50-60 per hour. Human labor is initially cheaper than a factory, and we will continue this practice until we are poised to afford factory automated production. Currently, bags are traditional plastic bags with our labels and logo on them, distributed independently via postal mail and by wholesale partnerships with stores and health or beauty based businesses, such as Time For A Change Fitness in Tuskegee, AL, which serves as our national headquarters.
Marketing
Future product line - Future products will include Slim & Strong brand:
Slim & Strong Café and Slim & Strong Smoothie Bar: It is absolutely astonishing that while Americans spend billions of dollars on fitness and weight loss every year, while we also spend billions on fast food, that very few major national chains have effectively combined fast food options for weight loss. This would be our first location for a new national franchise that offers a 100% healthy/no junk/non bread-based/weight loss-based menu, designed to improve health and weight management, partnered with all Slim & Strong products and smoothies, both in preparation and also sold to go. Furthermore, we would have a kiosk where patrons could sign up for a personal trainer, dietician, massage therapist, sports instructor, etc. through American Health & Fitness Network. For the menu, we would offer over 10 salad options and healthy wrap combos, as well as fresh fruit and vegetable dishes, soups, healthy cooked items and dishes, and the Slim & Strong Smoothies would be prepared fresh also. We would also offer catering as well. Furthermore, we would establish partnerships with all major national fitness center chains (Bally’s, Gold’s Planet Fitness, etc) to offer discounts to their members. We would also franchise ourselves inside of all fitness centers as either a Smoothie Bar or Café, depending on setup availability, similar to what McDonald’s and Walmart have done. To keep company costs low, most of our stores would be financed by franchise owners.
Cost analysis
Cost of production / Wholesale / Retail:
Profit projections
Profit per 30 packets (month supply) or 30 fresh servings (1 daily sale of each):
Per 30 packets/month customer at average profit of $10.50 at 10 / 100 / 1,000 customers
Sales Goals
Investor Equity Return
Estimated returns invested for startup or within 1st year
If invested after 1st year of operations
To become an investor, please contact David Henderson at (334) 421-1609 or contactus@americanhealthfit.com
Startup Investor Opportunity
To become an investor, please contact David Henderson at (334) 421-1609 or contactus@americanhealthfit.com
Purpose and Mission
In this country and especially in the South, our fellow Americans are dying by the millions from preventable diseases, and are only being treated by lifelong prescription medications that also progressively debilitate the body’s organs and create other diseases and side effects. By the addition of just 1 Slim & Strong Smoothie per day that provides over 30 fruit & vegetable extracts, 10 g/protein, 5g/double sourced fiber, and over 100 million C.F.U. of probiotics, all for just $22.50-$34.50 per month plus shipping & handling, people can transform their health, immune systems and waistlines tremendously through this product and countless lives can be saved or improved.
Founder’s Experience
My name is David Henderson and I have worked in fitness for 14 years, in personal training for 12 years, in group fitness for 10 years, and over the last 11 years, I have helped hundreds of people in Macon County to lose a total of over 10,000 lbs from my health and fitness programs. I created programs at 15 locations countywide, including the creation of the current Tuskegee University Faculty, Staff and Student Fitness and Recreation Center in 2007, of which my company managed and staffed until 2012. From 2013-2015, I was a City Parks & Recreation Coordinator and I have operated every local youth sports league offered by the City, in addition to also refereeing every sport offered in the city. I am currently pursuing a certification in diet planning and have recently added a health store to the operations at my fitness center, Time For A Change Fitness. www.tfacgym.webs.com
Business Overview
Slim & Strong Smoothie Mix
Product market - Smoothies have been growing extremely popular worldwide, especially over the last decade, as many fresh smoothie chains have arisen, however Slimfast and Carnation are the primary smoothie mixes that are sold in stores with little competition.
Comparison to competition – The problems with fresh fruit and vegetables smoothies are the high sugar content of the fruit and the high cost overall, as well as the fact that they must be made fresh and consumed quickly. Many powdered smoothie mixes are offered online, but I have not found one that offers fruit, vegetables, protein, and fiber at an affordable price to the average income level.
Our competitive advantage - Powder based smoothies contain the same powerful nutrients, but with much less sugar content, and much more convenience, as you can take them to go and then add water anytime to make a smoothie when and wherever you want by simply adding water or another beverage. Our name, “Slim & Strong” is unique and more catchy, and our product is not milk based like Slimfast and Carnation, does not contain aspartame, and is cross promoted through American Health & Fitness Network, a growing national network of health and fitness professionals.
Current product manufacturing – This product is made by bulk purchasing the contents (fruit powder, vegetable powder, protein powder, fiber powder, natural flavoring packets, Stevia for sweetener) and mixing them by hand, made at an average of 1 per minute or 50-60 per hour. Human labor is initially cheaper than a factory, and we will continue this practice until we are poised to afford factory automated production. Currently, bags are traditional plastic bags with our labels and logo on them, distributed independently via postal mail and by wholesale partnerships with stores and health or beauty based businesses, such as Time For A Change Fitness in Tuskegee, AL, which serves as our national headquarters.
Marketing
- Online marketing is done through American Health & Fitness Network www.americanhealthfit.com & social media. Our Facebook page is www.facebook.com/slimstrongsmoothies and other social media platforms are under development.
- TV, radio & print marketing will be selectively done, with the focus on driving traffic to our website and social media accounts, where we can maintain contact with prospective customers.
- Direct marketing is done by phone, email, text message, and direct messaging to current and former customers and online contacts from Time For A Change Fitness, American Health & Fitness Network, Tuskegee Uhaul, and all personal contacts of David and Chiquita Henderson.
- Referral based marketing is offered to all of the same customers, as they receive 10% off their next order for referring a new customer.
- A sales rep program will also be established for all health and fitness professionals of American Health & Fitness Network.
Future product line - Future products will include Slim & Strong brand:
- Snack and Party Mix
- Cereal
- Oatmeal
- Cereal Bars
- Protein Bars
Slim & Strong Café and Slim & Strong Smoothie Bar: It is absolutely astonishing that while Americans spend billions of dollars on fitness and weight loss every year, while we also spend billions on fast food, that very few major national chains have effectively combined fast food options for weight loss. This would be our first location for a new national franchise that offers a 100% healthy/no junk/non bread-based/weight loss-based menu, designed to improve health and weight management, partnered with all Slim & Strong products and smoothies, both in preparation and also sold to go. Furthermore, we would have a kiosk where patrons could sign up for a personal trainer, dietician, massage therapist, sports instructor, etc. through American Health & Fitness Network. For the menu, we would offer over 10 salad options and healthy wrap combos, as well as fresh fruit and vegetable dishes, soups, healthy cooked items and dishes, and the Slim & Strong Smoothies would be prepared fresh also. We would also offer catering as well. Furthermore, we would establish partnerships with all major national fitness center chains (Bally’s, Gold’s Planet Fitness, etc) to offer discounts to their members. We would also franchise ourselves inside of all fitness centers as either a Smoothie Bar or Café, depending on setup availability, similar to what McDonald’s and Walmart have done. To keep company costs low, most of our stores would be financed by franchise owners.
Cost analysis
Cost of production / Wholesale / Retail:
- 8 oz packet cost = $0.45 / Wholesale $0.65 / Bulk Retail $0.75 / Single Retail $0.85
- 16 oz packet cost = $0.60 / Wholesale $0.80 / Bulk Retail $0.95 / Single Retail $1.05
- 32 oz packet cost = $0.75 / Wholesale $0.95 / Bulk Retail $1.15 / Single Retail $1.25
- 8 oz fresh cost, with cup = $.55 / Retail $1.50
- 16 oz fresh cost with cup = $.70 / Retail $2.50
Profit projections
Profit per 30 packets (month supply) or 30 fresh servings (1 daily sale of each):
- 8 oz packet = Wholesale $6.00 / Bulk Retail $9.00 / Single Retail $12.00
- 16 oz packet = Wholesale $6.00 / Bulk Retail $10.50 / Single Retail $13.50
- 32 oz packet = Wholesale $6.00 / Bulk Retail $12.00 / Single Retail $15.00
- 8 oz fresh = Single Retail $28.50
- 16 oz fresh = Single Retail $54.00
Per 30 packets/month customer at average profit of $10.50 at 10 / 100 / 1,000 customers
- 8 oz packets: 10 monthly customers = $90.00 / 100 = $900 / 1,000 = $9,000
- 16 oz packets: 10 monthly customers = $105.00 / 100 = $1,050 / 1,000 = $10,050
- 32 oz packets: 10 monthly customers = $120.00 / 100 = $1,200 / 1,000 = $12,000
Sales Goals
- 100 monthly 30 pack customers (- $7.50/hr staff x 60 hrs) = $1,050/month profit - $450 cost = $600/mo profit = $7,200/yr profit
- 500 monthly 30 pack customers = $36,000/yr profit
- 1,000 monthly 30 pack customers = $72,000/yr profit
- 2,000 monthly 30 pack customers average total profit = $144,000/yr profit
- WITH ADDITION OF SLIM & STRONG CAFE, SNACK MIX & CEREAL = ESTIMATED DOUBLE PROFITS OF SMOOTHIE MIX ONLY.
Investor Equity Return
Estimated returns invested for startup or within 1st year
- The % return is on the total equity of the company and its derivatives for its lifetime, and willable to your future generations.
- 5-10 yr returns calculated to show range from expected to double sale range of all products.
- $500 investment = 2.5% return = estimated return of $180-$720 or more/yr. 5 yr = $900-$3,600 10 yr = $1,800-$7,200
- $1,000 investment = 5% return = $360-$1,440 or more/yr estimated return. 5 yr = $1,800-$7,200 10 yr = $3,600-$14,400
- $2,500 investment = 7.5% return = $540-$2,160 or more/yr estimated return. 5 yr = $2,700-$10,800 10 yr = $5,400-$21,600
- $5,000 investment = 10% return = $720-$2,880 or more/yr estimated return. 5 yr = $3,600-$14,400 10 yr = $7,200-$28,800
- $7,500 investment = 15% return = $720-$1,440 or more/yr estimated return. 5 yr = $5,400-$21,600 10 yr = $10,800-$28,800
- $10,000 investment = 20% return = $1,080-$2,160 or more/yr estimated return. 5 yr = $7,200-$28,800 10 yr = $14,400-$115,200
If invested after 1st year of operations
- $1,000 investment increments = 1% share in total equity.
To become an investor, please contact David Henderson at (334) 421-1609 or contactus@americanhealthfit.com
