Amazing Alkaline & Beauty Water
Startup Investor Opportunity
To become an investor, please contact David Henderson at (334) 421-1609 or contactus@americanhealthfit.com
Purpose and Mission
In this country and especially in the South, our fellow Americans are dying by the millions from preventable diseases, and are only being treated by lifelong prescription medications that also progressively debilitate the body’s organs and create other diseases and side effects. By drinking Alkaline water, the body’s pH level can rise, and therefore fight off numerous diseases and negative health conditions, and promote good health benefits. The byproduct of the production of Alkaline Water is 5.0pH water, known as “Beauty” Water, which is used for skin cleaning and more.
Founder’s Experience
My name is David Henderson and I have worked in fitness for 14 years, in personal training for 12 years, in group fitness for 10 years, and over the last 11 years, I have helped hundreds of people in Macon County to lose a total of over 10,000 lbs from my health and fitness programs. I created programs at 15 locations countywide, including the creation of the current Tuskegee University Faculty, Staff and Student Fitness and Recreation Center in 2007, of which my company managed and staffed until 2012. From 2013-2015, I was a City Parks & Recreation Coordinator and I have operated every local youth sports league offered by the City, in addition to also refereeing every sport offered in the city. I am currently pursuing a certification in diet planning and have recently added a health store to the operations at my fitness center, Time For A Change Fitness. www.tfacgym.webs.com
Business Overview
Amazing Alkaline Water
Product market – Alkaline Water in the United States is a fairly newer market, as we are far behind the rest of the world in drinking it. In 1931, Nobel Prize Award Recipient Dr. Otto Warburg of Berlin discovered that cancer cells cannot live in an alkaline environment, and therefore the body being at a higher pH or alkaline level can help prevent cancer and numerous other illnesses. General benefits from drinking alkaline water include: more daily energy, lower appetite between meals, acid reflux relief, sore muscle relief, and mental clarity. “Beauty” Water is the slightly acidic byproduct that is produced from making alkaline water, which is good for facial and skin cleansing, skin firming and wrinkle reduction, as well as household cleaning and pet grooming. While other countries, especially Japan embraced this discovery, the United States has not followed suit until the last decade or so. The technology behind the water ionization / alkaline water production machine originated in Japan, and they are the leaders in the industry. Japan is also where the ionization machine that we use came from.
Comparison to competition – Currently, the major brands of alkaline water on the American market are Alkaline 8.8 and Hydrate. They are sold in mostly health stores and online and range from $4-$5 per gallon, which is more than many families and individuals are willing or able to budget for water, especially if someone is drinking between 64 oz and 1 gallon per day for optimal or athletic hydration.
Our competitive advantage – Because we are targeting more than just the top half of income earners in America, we are focused on the larger market and we want to make our water affordable to 100% of the population, similar to what Dasani, Aquafina, and others have done. Also, our catchy name and logo are a large marketing advantage in comparison to the non-catchy names and logos of Alkaline 88 and Hydrate. Furthermore, their waters are not sold in most gas stations and grocery stores. Unless you specifically go looking for their brands, you would not find them. By thinking bigger and better, and by focusing on putting our water everywhere that they are not, we will be able to build a brand that can go head to head with them everywhere that they do exist, and we can therefore become a major brand in the industry.
Current product manufacturing – Alkaline and Beauty water are made by running regular tap water from a faucet through our electrolysis / ionization machine, which filters and splits the hydrogen and oxygen molecules based on their electronic charge into two streams of water, one being alkaline and one being acidic, and cumulatively adding up to 14.0. (7.0pH x 2). As 9.5pH water is produced through the alkaline side, the other side produces 4.5pH. We then take that 4.5 pH and mix it 90% to 10% with regular purified 7.0pH water to create 5.0pH. For approximately every 2-3 gallons of 9.5pH water, approximately 1 gallon of 4.5pH water is produced. The speed to run a properly filtered gallon is about 1 ½ to 2 minutes, therefore 30-40 gallons can be run per hour. As our sales volume increases, we will purchase another machine, in order to be able to keep up with demand.
Marketing
Future product line - Future products will include Amazing Alkaline:
Cost to profit analysis (Water only)
Cost of production / Wholesale / Retail:
Profit projections
Gross per 100 sales
Sales Goals & Net Profit before any other business costs (Delivery fees are designed to offset delivery costs)
Investor Equity Return
Estimated return if invested for startup or within 1st year
The % return is on the total equity of the company and its derivatives for its lifetime, and willable to your future generations.
5-10 yr returns calculated to show range from expected to double sale range of all products.
If invested after 1st year of operations
Startup Investor Opportunity
To become an investor, please contact David Henderson at (334) 421-1609 or contactus@americanhealthfit.com
Purpose and Mission
In this country and especially in the South, our fellow Americans are dying by the millions from preventable diseases, and are only being treated by lifelong prescription medications that also progressively debilitate the body’s organs and create other diseases and side effects. By drinking Alkaline water, the body’s pH level can rise, and therefore fight off numerous diseases and negative health conditions, and promote good health benefits. The byproduct of the production of Alkaline Water is 5.0pH water, known as “Beauty” Water, which is used for skin cleaning and more.
Founder’s Experience
My name is David Henderson and I have worked in fitness for 14 years, in personal training for 12 years, in group fitness for 10 years, and over the last 11 years, I have helped hundreds of people in Macon County to lose a total of over 10,000 lbs from my health and fitness programs. I created programs at 15 locations countywide, including the creation of the current Tuskegee University Faculty, Staff and Student Fitness and Recreation Center in 2007, of which my company managed and staffed until 2012. From 2013-2015, I was a City Parks & Recreation Coordinator and I have operated every local youth sports league offered by the City, in addition to also refereeing every sport offered in the city. I am currently pursuing a certification in diet planning and have recently added a health store to the operations at my fitness center, Time For A Change Fitness. www.tfacgym.webs.com
Business Overview
Amazing Alkaline Water
Product market – Alkaline Water in the United States is a fairly newer market, as we are far behind the rest of the world in drinking it. In 1931, Nobel Prize Award Recipient Dr. Otto Warburg of Berlin discovered that cancer cells cannot live in an alkaline environment, and therefore the body being at a higher pH or alkaline level can help prevent cancer and numerous other illnesses. General benefits from drinking alkaline water include: more daily energy, lower appetite between meals, acid reflux relief, sore muscle relief, and mental clarity. “Beauty” Water is the slightly acidic byproduct that is produced from making alkaline water, which is good for facial and skin cleansing, skin firming and wrinkle reduction, as well as household cleaning and pet grooming. While other countries, especially Japan embraced this discovery, the United States has not followed suit until the last decade or so. The technology behind the water ionization / alkaline water production machine originated in Japan, and they are the leaders in the industry. Japan is also where the ionization machine that we use came from.
Comparison to competition – Currently, the major brands of alkaline water on the American market are Alkaline 8.8 and Hydrate. They are sold in mostly health stores and online and range from $4-$5 per gallon, which is more than many families and individuals are willing or able to budget for water, especially if someone is drinking between 64 oz and 1 gallon per day for optimal or athletic hydration.
Our competitive advantage – Because we are targeting more than just the top half of income earners in America, we are focused on the larger market and we want to make our water affordable to 100% of the population, similar to what Dasani, Aquafina, and others have done. Also, our catchy name and logo are a large marketing advantage in comparison to the non-catchy names and logos of Alkaline 88 and Hydrate. Furthermore, their waters are not sold in most gas stations and grocery stores. Unless you specifically go looking for their brands, you would not find them. By thinking bigger and better, and by focusing on putting our water everywhere that they are not, we will be able to build a brand that can go head to head with them everywhere that they do exist, and we can therefore become a major brand in the industry.
Current product manufacturing – Alkaline and Beauty water are made by running regular tap water from a faucet through our electrolysis / ionization machine, which filters and splits the hydrogen and oxygen molecules based on their electronic charge into two streams of water, one being alkaline and one being acidic, and cumulatively adding up to 14.0. (7.0pH x 2). As 9.5pH water is produced through the alkaline side, the other side produces 4.5pH. We then take that 4.5 pH and mix it 90% to 10% with regular purified 7.0pH water to create 5.0pH. For approximately every 2-3 gallons of 9.5pH water, approximately 1 gallon of 4.5pH water is produced. The speed to run a properly filtered gallon is about 1 ½ to 2 minutes, therefore 30-40 gallons can be run per hour. As our sales volume increases, we will purchase another machine, in order to be able to keep up with demand.
Marketing
- Online marketing is done through American Health & Fitness Network www.americanhealthfit.com & social media. Our Facebook page is www.facebook.com/amazingalkaline and other social media platforms are under development.
- TV, radio & print marketing will be selectively done, with the focus on driving traffic to our website and social media accounts, where we can maintain contact with prospective customers.
- Direct marketing is done by phone, email, text message, and direct messaging to current and former customers and online contacts from Time For A Change Fitness, American Health & Fitness Network, Tuskegee Uhaul, and all personal contacts of David and Chiquita Henderson.
- Referral based marketing is offered to all of the same customers, as they receive 10% off their next order for referring a new customer.
- A sales rep program will also be established for all health and fitness professionals of American Health & Fitness Network.
Future product line - Future products will include Amazing Alkaline:
- Teas & Lemonades
- Sports Drinks
- Coffees
- Salad Dressings
Cost to profit analysis (Water only)
Cost of production / Wholesale / Retail:
- 1 new gallon 9.5pH Alkaline Water cost = $0.05/water cost + $0.60/container cost = $0.65 / Wholesale $1.75 to $2.25 / Retail $2.50 / 15 gallons $2.00
- 1 gallon 9.5pH refill = $0.05/water cost / Wholesale $1.50 / Retail $2.50
- ½ gallon 5.0pH Beauty Water cost = $0.05/water cost + $0.50/container cost = $0.55 / Wholesale $2.25 to $2.50 / Retail $3.00
- ½ gallon 5.0pH refill = $0.05/water cost / Wholesale $1.50 / Retail $2.50
- 24 pack of 16.9 oz bottles (3.16 gallons of water total) coming soon = prices will be determined after determining cost of production
Profit projections
Gross per 100 sales
- 1 new 9.5pH or 5.0pH container = Wholesale $160.00 to $185.00 / Retail $235.00
- 1 refill 9.5pH or 5.0pH container = Wholesale $145.00 / Retail $245.00
- Average gross per 100 sales = $195.00
Sales Goals & Net Profit before any other business costs (Delivery fees are designed to offset delivery costs)
- 500 monthly sales = $975.00/month - $7.50/hr staff x 8 staff hours required for bottling ($60 cost) = $915/mo profit = $10,980/yr net profit
- 1,000 monthly sales = $21,960/yr net profit
- 5,000 monthly sales = $109,800/yr net profit
- 10,000 monthly sales = $219,600/yr net profit
- WITH ADDITION OF ALKALINE TEAS, LEMONADES, & SALAD DRESSINGS = ESTIMATED DOUBLE PROFITS OF WATER ONLY
Investor Equity Return
Estimated return if invested for startup or within 1st year
The % return is on the total equity of the company and its derivatives for its lifetime, and willable to your future generations.
5-10 yr returns calculated to show range from expected to double sale range of all products.
- $500 investment = 2.5% return = estimated return of $274.50-$1,098 or more/yr. 5 yr = $1,372-$5,490 10 yr = $2,745-$10,980
- $1,000 investment = 5% return = estimated return of $549-$2,196 or more/yr. 5 yr = $2,745-$10,980 10 yr = $5,490-$21,960
- $2,500 investment = 7.5% return = estimated return of $823.50-$3,294 or more/yr. 5 yr = $4,117.50-$16,470 10 yr = $8,235-$32,940
- $5,000 investment = 10% return = estimated return of $1,098-$4,392 or more/yr. 5 yr = $5,490-$21,960 10 yr = $10,980-$43,920
- $7,500 investment = 15% return = estimated return of $1,647-$6,588 or more/yr. 5 yr = $8,235-$32,940 10 yr = $16,470-$65,880
- $10,000 investment = 20% return = estimated return of $2,196-$8,784 or more/yr. 5 yr = $10,980-$43,920 10 yr = $$21,960-$87,840
If invested after 1st year of operations
- $500 investment increments = 1% additional share in total equity for lifetime of company and willable to future generations.
